Essentially, when browsers started to initially implement toggles to block third party cookies more than a decade ago, advertisers in response pressured website hosts to mark their cookies as “essential/required” (AKA forced cookies). You will not get the same revenue as a website host if you do not play ball with this, and some go even a step further by routing/disguising their cookies through trusted domains (google, amazon, etc…) to mask the “true source” , in an attempt to mitigate detection from basic browser filters.
Ublock Origin and the like are pretty good at catching most of them through crowdsourced lists though.
Advertisers get around that by masquerading their cookies to appear not third party.
I’m not aware of this. Can you elaborate?
Essentially, when browsers started to initially implement toggles to block third party cookies more than a decade ago, advertisers in response pressured website hosts to mark their cookies as “essential/required” (AKA forced cookies). You will not get the same revenue as a website host if you do not play ball with this, and some go even a step further by routing/disguising their cookies through trusted domains (google, amazon, etc…) to mask the “true source” , in an attempt to mitigate detection from basic browser filters.
Ublock Origin and the like are pretty good at catching most of them through crowdsourced lists though.