The rocks came in a handy pet carrier with air holes so the rock could get fresh air. There was a handy 20 page care guide included, instructing the owner how to teach the rock to perform tricks such as “Stay”, “Roll”, or “Play Dead”, and how to know if your rock is sick or in distress.
They also enjoy rock concerts.
This explains a lot about the economy that followed in the US. If people will buy a rock just because of how its packaged with some cutesy marketing copy…but his was tongue-in-cheek and the consumer was in on the joke. Now companies treat the consumer as the joke.