YouTube is running an experiment asking some users to disable their ad blockers or pay for a premium subscription, or they will not be allowed to watch videos.
Most people don’t use ad blockers. Link below says 43% use them world wide, as per user reports. Ad blocking is (only) detected in 18% of web sessions on computers among American users.
https://backlinko.com/ad-blockers-users
I’m pretty sure YouTube has always operated at a net loss (strictly in terms of revenue and expenses). But of course, the value of the data Google owns makes up for it.
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Most people don’t use ad blockers. Link below says 43% use them world wide, as per user reports. Ad blocking is (only) detected in 18% of web sessions on computers among American users. https://backlinko.com/ad-blockers-users
deleted by creator
I’m pretty sure YouTube has always operated at a net loss (strictly in terms of revenue and expenses). But of course, the value of the data Google owns makes up for it.