Impact Reality expands its business model and launches "Impact Inked", a publishing label for native VR games.

Impact Reality, previously known for its VR-related marketing services and its subsidiary Flat2VR Studios, which specializes in VR conversions of flat games, has announced the creation of a full-fledged publishing arm for original VR games.

Impact Reality emphasizes that Impact Inked will not be about direct ports or adaptations of flat games. Instead, all games will be built from the ground up for VR. Some will introduce entirely new IPs, while others will expand existing universes in unexpected and immersive ways.