So paying in order to prevent search engine competition is ok as long as you are rich enough that your payments become essential for those receiving them.
Per the ruling, Google will no longer be able to strike “exclusive contracts” with companies to default or preload its products, but it may continue to pay or compensate companies to prefer its services in non-exclusive revenue sharing deals.
So Firefox can’t force to use google, I guess similar to Windows having a browser selection instead of just forcing Internet Explorer or Edge.
Wait… that contradicts other parts of the article…
They are actually saying Google can’t pay to be the default, but they can strike deals to share revenue.
What does “prefer its services” mean? is Mozilla still able to set them as default even if they are not being paid for it?
If they use a selection window like you imply: would they be allowed to set a pre-selected “default” there? would it just affect the order/placement of the available options? a “preferred/recommended” underline? would Google be willing to pay the same amount for that kind of deal?
I feel this is very unclear, and it’s hard to tell whether it’s actually a perfectly valid punitive approach that effectively would fix the issue or just a slap in the wrist.
Similarly, it’s unclear whether this is really something that won’t affect Mozilla or not. “Revenue sharing” implies that they will get less money than they would otherwise when users don’t choose Google (which I bet would be a higher percentage than those who go with a chrome based browser, like say… Opera)
I understand “exclusive” to mean you can only use or set as search engine google.
Essentially the default with the install can be google but Firefox can’t block users from setting another search engine as the new default
Oh, the way I understood “exclusive deal” was that the deal is exclusively with Google alone, not that Google is the only option for the user (which has never been the case, you were always able to change the default).
This would mean the new non-exclusive deal for revenue sharing implies Mozilla can have deals with other search engines or services (eg. Bing, ddg, etc) and get paid for featuring their search in the selection, joining the group of “recommended” options alongside Google. Google cant contractually tie Mozilla to exclusively recommend/prefer/set-as-default Google alone.
but again, depending on what is interpreted by “prefer” and whether the browsers are actually forced to not set a default (even when they are not getting paid for it) this can be an important change or no change at all.
How do you know this? how are you calculating the damage? we are dealing with opportunities that are lost, opportunities with a value that can’t even be known/understood since they aren’t being explored. I’m not sure you can easily measure this arithmetically, or predict exactly what would be the counter-reaction to the alleged harm of acting upon it.
Sometimes it’s actually a good thing long term to let things burn down naturally and build something better with a stronger foundation.
Making exceptions for the powerful and justifying actions for the sake of maintaining the status Quo does not sound like a good strategy to me, personally.
Making an exception for mozilla is hardly making an exception for the powerful.
As for how i know this, its pretty basic ecosystem analysis and understanding around how monocultures cause massive issues. Basically every attempt at solving these types problems identifies it as an issue. From capitalism, socialism, ecological studies, medical studies, to social dynamics.
Killing the only non google controlled broswer implementation will cause massive harm, massive harm that this legal case is literally about.
its pretty basic ecosystem analysis and understanding around how monocultures cause massive issues
[…] massive harm that this legal case is literally about
This is about 2 different markets, both experiencing monoculture… one is the browser, the other one is search.
For the browser, the judges ruled that they don’t want to do anything about it. I’m not happy about that.
For the search, the judges rules that they will do something very small and vague. I’m not happy about that.
In my opinion, they should act to protect search which is the primary money-maker from Google, and if there’s any potential repercussions, then if anything this should be a motivation to act on browser market too! …and many of the other sectors where Google is unchallengued (eg. Android)
What it definitely should not be, is an excuse to not fix any of them.
Personally, I would push for one of them to be fixed, even if it’s on the detriment of the other… because in my experience, when things really get monocultural, is when alternatives start to be born. As things are right now, we are like a frog slowly boiling… people are contempt and nobody really sees an issue because the situation is not really as bad as it could be… Firefox exists and it works well (mostly), so most people don’t really go and try to start/contribute to other alternative projects.
Better paid than Google?? Not really :P …the reason search moves more money than browsers is because it’s a much much more strategically influential market and lucrative for big corpos. Also… is 88.9% (as of 2025 Q2) considered “weak”? the next biggest is Bing (another big corpo) with a whooping 3.06% …
(btw, it’s funny that Cloudflare has explicitly added an option to remove Google from the graph just so you can even see the stats for the other search engines better… that’s how big the gap is)
And Google has more control there. they can get away with putting ads straight on their search results and nobody bats an eye, yet they would lose dominance in the browser market if they placed ads straight in Chrome’s UI (and I doubt they’d be able to get Chromium variants to conform, so don’t put all Chromium browsers on the same bucket).
Google Search essentially sets the stage for SEO. Google has much more freedom in that sector, they even can do things that go largely unnoticed, whereas for browser they quickly get pushback that eventually has been forcing them to backtrack/soften their attempts (did you hear about FLoC? the Topics API? First-Party Sets? SPARROW and TURTLEDOVE before that? or how about the original manifest v3 plan vs what we got?), they don’t have to sway a standards comittee when it comes to search, nor do they offer an open source implementation of their search engine that others can scrutinize and fork, with the possibility of controversial changes being removed by third party Chromium projects (and above parenthesis has examples of that).
I’ve seen the browser market shift at least 4 times in my lifetime… and yet the search engine business has been a stable “monoculture” for a long long time… before Google came about I’d argue search engines were more like portals or directories, not really the search-focused engines the way we understand today, so I’d argue Google was the first dedicated search engine, and it has been the leader of the market of dedicated search ever since.
I’ve been using firefox for ages and to me it feels just as good (if not better in some aspects) as Chrome. And I’ve also toyed around with things like qutebrowser and the default browsers of Gnome/KDE (WebKit != Blink), without seeing any problems. I’m keen to try out ladybird too once it comes out.
I’ve used other alternative search engines too, looking to get away from big corpos, and yet it feels a lot worse of an experience… in some situations I’ve ended up switching to Google for some searches and getting much better results almost straight away. Even with Searx proxying Google (and thus not really being alternative) I get worse results.
oh boy a lot to unpack here. google search is dominant because it used to be the only game in town with reasonable results, its free, and is sufficiently good that most people dont think about alternatives. kagi from the word on the streets is infinitely better than google these days. hence my statement ‘there are better paid search engines.’ I personally havent used google search in 7 years. and there are multiple search engines around that are monetarily sustainable. hilariously chatgpt was the biggest disruption to google search simply because it is a better search engine lol.
chrome is incredibly important to google for the simple reason it allows them to basically dominate the advertising market. you know that thing that enables their decisions on which ad to show you in your search results… yeah that thing. No search engine can replicate that information and compete without implementing two monumental tasks:
implementing/maintaining a search engine.
implementing/maintaining a browser.
of the two the browser is the more important one as it influences everything and can track everything a user does. without firefox all that ‘push back’ you mentioned disappears. gnome/kde do not have the resources to maintain a browser. ladybird is too young to be of any importance in the decision by the judge. the rest use blink.
the changes in the browser ecosystem havent shifted in 15 (?) years. most of the market shifts you saw were in the early days before shit ossified (pre 2008). good luck seeing another one for at least another decade.
your experience with google search vs other vendors is likely influenced by your integration with googles ecosystem in some manner. once i managed to get most of google nonsense isolated its search performance crated to be similar to microsofts and duckduckgo. it took a few years for this to occur (data had to be washed out of their predictive algos)
take away chrome and google search’s magic disappears. judge made the right call here, full stop, end of discussion.
Oh! you meant “paid engines”, not that they are “better paid”, sorry for the misunderstanding. And you say this is “the word on the streets” (small street, since kagi does not even show in the stats, and you need to pay to really test it out properly, right?). Ok, that puts things into perspective.
The fact that some people seem to be content with chatgpt as a search engine is testament of how big the gap in consumer requirements/demands for a search engine can be (and a reason why google is integrating AI already in their search).
There’s many people who open the search just to go to websites they already know (they don’t even use bookmarks!) or sometimes one just wanna know the most popular place for a particular topic… or questions, issues or problems that have already been faced by many other humans before. LLMs and smaller search engines work perfectly for that since they will quickly give you the most mainstream and/or broadly agreed upon answers… but if you want to find a specific version of a specific copy of a niche work in a specific language different than the original… an image in as big of a resolution as possible that only appears in a specific page of a rare book… then chances are that things start becoming harder and harder to find.
I’ve been using alternative search engines as my default in all my computers for many years too (I don’t remember when, I think pre-covid). I even made a simple userscript for Qwant. And that’s why I’m telling you that Google is still better. Granted, maybe I don’t need to open Google every week, maybe not even every month, but what I’m telling you is that the times I give up and do, I often get a better outcome.
chrome is incredibly important to google for the simple reason it allows them to basically dominate the advertising market.
You forget that google ads boom happened in a world where IE6 and Firefox were the primary browsers. Google already had years of domination in the web advertising market before chrome, and their star product that helped them was Search. They don’t really need chrome to allow them to do that, chrome is just a single piece in the bigger chessboard. Sure, I’m not saying it’s not an important piece, but it’s one that, if they must, they can afford to lose.
Also, I’d like to note that things like adblockers aren’t a threat to Google’s domination of the advertising market… they are a threat to the web’s advertising market in general. So it’s not like Google will be less of a monopoly, but that the market for ads in websites would shrink. Those are 2 different things, Google can still hold monopoly over the market even if the market is smaller.
can track everything a user does.
If you say this, then you can’t put all Chromium browsers in the same “Google” bucket. MS Edge, for example, only sends data to MS, not to Google… and most alternative Chromium browsers reject the tracking, and are also instrumental in the “push back” I mentioned earlier (I even linked to the post of one specific chromium variant that has been a big critic of google’s “privacy sandbox”). I’d argue Mozilla might not even be the most influential, considering Apple’s Safari does have more users than Firefox (15% vs only 3.7% from Firefox) and an entire OS ecosystem that they are quite good at locking people on. They have been refusing to implement those changes too.
Firefox sends data to Mozilla, but thanks to the resolution of this judge, they are encouraged to entice their users to keep sending every single thing they type in the search bar (even if you don’t press enter) to Google as well. It’s not like users escape Google’s influence just by switching browsers, that’s not how it works. If Google strikes a deal with Mozilla to extend their tracking / data sharing even further (if they aren’t doing it already, which is entirely possible), would you also greenlight that too for the sake of Mozilla’s finances?
gnome/kde do not have the resources to maintain a browser
qutebrowser/Gnome/KDE/(et al) browsers use Webkit, they don’t handle all the maintenance by themselves, there are many projects that help and also companies, the bigger one being Apple. And like I said, Webkit and Blink (Chrome’s engine) are more and more distantly different from each other.
once i managed to get most of google nonsense isolated its search performance crated to be similar to microsofts and duckduckgo
This implies monoculture in search is HARDER to remove because it actually gives better result. You need to force your search to become worse by not using it just so that it can lower to the same lower quality as the rest.
The conclusion I get from this is that intervention in search is MORE important, because without any change you get a snowball effect that will create an unfair advantage over all the other competitors. And they can track data from everywhere, not just search, not just browser, not just maps, not just youtube… etc.
Either you split Google in many pieces (something the judges don’t wanna do… again, bad decision), or you at least cut the head of the dragon who is benefiting the most from this profiling and data collection: advertising and search.
judge made the right call here, full stop, end of discussion.
In reality this isn’t even targeted to protect Firefox. If they really wanted that they could have easily made it an exception JUST for Mozilla (or for open source browsers in general… or for non-chromium browsers… or pick whatever you see fair).
Instead they want a more free market. In fact, this might still hurt Mozilla, since the ruling is saying that a different deal needs to be struck that’s non-exclusive and in different terms. It’s perfectly possible that this still results in less money being offered to Mozilla, depending on the details… or that it might be more beneficial to, say, Opera, since it’s likely they were being paid less than Mozilla.
Also, on top of “non-exclusive” it also says “revenue-sharing”, implying that the payment would be done based on how many people choose Google, and I expect the percentage of Firefox users that keep Google might be lower than other browsers. The previous exclusive deal (that, as I understand it, got Google to pay Mozilla a fixed fee to be the default) might have actually been better to keep if the judges wanted to ensure Mozilla Corporation’s pockets are safe.
I am a Firefox user but I see a different reality.
Nearly 40% of Mozilla’s budget goes to management and administration costs. It is unclear how much actually goes into improving Firefox vs how much goes into surfing over whatever new trend eg. AI, VPN, VR, …
If Firefox is killed it is 100% the fault of Mozilla, not Google.
So paying in order to prevent search engine competition is ok as long as you are rich enough that your payments become essential for those receiving them.
That was the plan, all along.
So Firefox can’t force to use google, I guess similar to Windows having a browser selection instead of just forcing Internet Explorer or Edge.
Wait… that contradicts other parts of the article…
They are actually saying Google can’t pay to be the default, but they can strike deals to share revenue.
What does “prefer its services” mean? is Mozilla still able to set them as default even if they are not being paid for it?
If they use a selection window like you imply: would they be allowed to set a pre-selected “default” there? would it just affect the order/placement of the available options? a “preferred/recommended” underline? would Google be willing to pay the same amount for that kind of deal?
I feel this is very unclear, and it’s hard to tell whether it’s actually a perfectly valid punitive approach that effectively would fix the issue or just a slap in the wrist.
Similarly, it’s unclear whether this is really something that won’t affect Mozilla or not. “Revenue sharing” implies that they will get less money than they would otherwise when users don’t choose Google (which I bet would be a higher percentage than those who go with a chrome based browser, like say… Opera)
I understand “exclusive” to mean you can only use or set as search engine google. Essentially the default with the install can be google but Firefox can’t block users from setting another search engine as the new default
Oh, the way I understood “exclusive deal” was that the deal is exclusively with Google alone, not that Google is the only option for the user (which has never been the case, you were always able to change the default).
This would mean the new non-exclusive deal for revenue sharing implies Mozilla can have deals with other search engines or services (eg. Bing, ddg, etc) and get paid for featuring their search in the selection, joining the group of “recommended” options alongside Google. Google cant contractually tie Mozilla to exclusively recommend/prefer/set-as-default Google alone.
but again, depending on what is interpreted by “prefer” and whether the browsers are actually forced to not set a default (even when they are not getting paid for it) this can be an important change or no change at all.
The harm done by disallowing it in this case is greater than the damage by allowing it to continue. Pretty simple.
Dont like it? Help find was to make mozilla independent.
How do you know this? how are you calculating the damage? we are dealing with opportunities that are lost, opportunities with a value that can’t even be known/understood since they aren’t being explored. I’m not sure you can easily measure this arithmetically, or predict exactly what would be the counter-reaction to the alleged harm of acting upon it.
Sometimes it’s actually a good thing long term to let things burn down naturally and build something better with a stronger foundation.
Making exceptions for the powerful and justifying actions for the sake of maintaining the status Quo does not sound like a good strategy to me, personally.
Making an exception for mozilla is hardly making an exception for the powerful.
As for how i know this, its pretty basic ecosystem analysis and understanding around how monocultures cause massive issues. Basically every attempt at solving these types problems identifies it as an issue. From capitalism, socialism, ecological studies, medical studies, to social dynamics.
Killing the only non google controlled broswer implementation will cause massive harm, massive harm that this legal case is literally about.
This is about 2 different markets, both experiencing monoculture… one is the browser, the other one is search.
In my opinion, they should act to protect search which is the primary money-maker from Google, and if there’s any potential repercussions, then if anything this should be a motivation to act on browser market too! …and many of the other sectors where Google is unchallengued (eg. Android)
What it definitely should not be, is an excuse to not fix any of them.
Personally, I would push for one of them to be fixed, even if it’s on the detriment of the other… because in my experience, when things really get monocultural, is when alternatives start to be born. As things are right now, we are like a frog slowly boiling… people are contempt and nobody really sees an issue because the situation is not really as bad as it could be… Firefox exists and it works well (mostly), so most people don’t really go and try to start/contribute to other alternative projects.
Browser monoculture is a worse outcome than googles relatively weak dominance in search. (There are better paid search engines around)
Better paid than Google?? Not really :P …the reason search moves more money than browsers is because it’s a much much more strategically influential market and lucrative for big corpos. Also… is 88.9% (as of 2025 Q2) considered “weak”? the next biggest is Bing (another big corpo) with a whooping 3.06% …
(btw, it’s funny that Cloudflare has explicitly added an option to remove Google from the graph just so you can even see the stats for the other search engines better… that’s how big the gap is)
And Google has more control there. they can get away with putting ads straight on their search results and nobody bats an eye, yet they would lose dominance in the browser market if they placed ads straight in Chrome’s UI (and I doubt they’d be able to get Chromium variants to conform, so don’t put all Chromium browsers on the same bucket).
Google Search essentially sets the stage for SEO. Google has much more freedom in that sector, they even can do things that go largely unnoticed, whereas for browser they quickly get pushback that eventually has been forcing them to backtrack/soften their attempts (did you hear about FLoC? the Topics API? First-Party Sets? SPARROW and TURTLEDOVE before that? or how about the original manifest v3 plan vs what we got?), they don’t have to sway a standards comittee when it comes to search, nor do they offer an open source implementation of their search engine that others can scrutinize and fork, with the possibility of controversial changes being removed by third party Chromium projects (and above parenthesis has examples of that).
I’ve seen the browser market shift at least 4 times in my lifetime… and yet the search engine business has been a stable “monoculture” for a long long time… before Google came about I’d argue search engines were more like portals or directories, not really the search-focused engines the way we understand today, so I’d argue Google was the first dedicated search engine, and it has been the leader of the market of dedicated search ever since.
I’ve been using firefox for ages and to me it feels just as good (if not better in some aspects) as Chrome. And I’ve also toyed around with things like qutebrowser and the default browsers of Gnome/KDE (WebKit != Blink), without seeing any problems. I’m keen to try out ladybird too once it comes out.
I’ve used other alternative search engines too, looking to get away from big corpos, and yet it feels a lot worse of an experience… in some situations I’ve ended up switching to Google for some searches and getting much better results almost straight away. Even with Searx proxying Google (and thus not really being alternative) I get worse results.
oh boy a lot to unpack here. google search is dominant because it used to be the only game in town with reasonable results, its free, and is sufficiently good that most people dont think about alternatives. kagi from the word on the streets is infinitely better than google these days. hence my statement ‘there are better paid search engines.’ I personally havent used google search in 7 years. and there are multiple search engines around that are monetarily sustainable. hilariously chatgpt was the biggest disruption to google search simply because it is a better search engine lol.
chrome is incredibly important to google for the simple reason it allows them to basically dominate the advertising market. you know that thing that enables their decisions on which ad to show you in your search results… yeah that thing. No search engine can replicate that information and compete without implementing two monumental tasks:
of the two the browser is the more important one as it influences everything and can track everything a user does. without firefox all that ‘push back’ you mentioned disappears. gnome/kde do not have the resources to maintain a browser. ladybird is too young to be of any importance in the decision by the judge. the rest use blink.
the changes in the browser ecosystem havent shifted in 15 (?) years. most of the market shifts you saw were in the early days before shit ossified (pre 2008). good luck seeing another one for at least another decade.
your experience with google search vs other vendors is likely influenced by your integration with googles ecosystem in some manner. once i managed to get most of google nonsense isolated its search performance crated to be similar to microsofts and duckduckgo. it took a few years for this to occur (data had to be washed out of their predictive algos)
take away chrome and google search’s magic disappears. judge made the right call here, full stop, end of discussion.
Oh! you meant “paid engines”, not that they are “better paid”, sorry for the misunderstanding. And you say this is “the word on the streets” (small street, since kagi does not even show in the stats, and you need to pay to really test it out properly, right?). Ok, that puts things into perspective.
The fact that some people seem to be content with chatgpt as a search engine is testament of how big the gap in consumer requirements/demands for a search engine can be (and a reason why google is integrating AI already in their search).
There’s many people who open the search just to go to websites they already know (they don’t even use bookmarks!) or sometimes one just wanna know the most popular place for a particular topic… or questions, issues or problems that have already been faced by many other humans before. LLMs and smaller search engines work perfectly for that since they will quickly give you the most mainstream and/or broadly agreed upon answers… but if you want to find a specific version of a specific copy of a niche work in a specific language different than the original… an image in as big of a resolution as possible that only appears in a specific page of a rare book… then chances are that things start becoming harder and harder to find.
I’ve been using alternative search engines as my default in all my computers for many years too (I don’t remember when, I think pre-covid). I even made a simple userscript for Qwant. And that’s why I’m telling you that Google is still better. Granted, maybe I don’t need to open Google every week, maybe not even every month, but what I’m telling you is that the times I give up and do, I often get a better outcome.
You forget that google ads boom happened in a world where IE6 and Firefox were the primary browsers. Google already had years of domination in the web advertising market before chrome, and their star product that helped them was Search. They don’t really need chrome to allow them to do that, chrome is just a single piece in the bigger chessboard. Sure, I’m not saying it’s not an important piece, but it’s one that, if they must, they can afford to lose.
Also, I’d like to note that things like adblockers aren’t a threat to Google’s domination of the advertising market… they are a threat to the web’s advertising market in general. So it’s not like Google will be less of a monopoly, but that the market for ads in websites would shrink. Those are 2 different things, Google can still hold monopoly over the market even if the market is smaller.
If you say this, then you can’t put all Chromium browsers in the same “Google” bucket. MS Edge, for example, only sends data to MS, not to Google… and most alternative Chromium browsers reject the tracking, and are also instrumental in the “push back” I mentioned earlier (I even linked to the post of one specific chromium variant that has been a big critic of google’s “privacy sandbox”). I’d argue Mozilla might not even be the most influential, considering Apple’s Safari does have more users than Firefox (15% vs only 3.7% from Firefox) and an entire OS ecosystem that they are quite good at locking people on. They have been refusing to implement those changes too.
Firefox sends data to Mozilla, but thanks to the resolution of this judge, they are encouraged to entice their users to keep sending every single thing they type in the search bar (even if you don’t press enter) to Google as well. It’s not like users escape Google’s influence just by switching browsers, that’s not how it works. If Google strikes a deal with Mozilla to extend their tracking / data sharing even further (if they aren’t doing it already, which is entirely possible), would you also greenlight that too for the sake of Mozilla’s finances?
qutebrowser/Gnome/KDE/(et al) browsers use Webkit, they don’t handle all the maintenance by themselves, there are many projects that help and also companies, the bigger one being Apple. And like I said, Webkit and Blink (Chrome’s engine) are more and more distantly different from each other.
This implies monoculture in search is HARDER to remove because it actually gives better result. You need to force your search to become worse by not using it just so that it can lower to the same lower quality as the rest.
The conclusion I get from this is that intervention in search is MORE important, because without any change you get a snowball effect that will create an unfair advantage over all the other competitors. And they can track data from everywhere, not just search, not just browser, not just maps, not just youtube… etc.
Either you split Google in many pieces (something the judges don’t wanna do… again, bad decision), or you at least cut the head of the dragon who is benefiting the most from this profiling and data collection: advertising and search.
In reality this isn’t even targeted to protect Firefox. If they really wanted that they could have easily made it an exception JUST for Mozilla (or for open source browsers in general… or for non-chromium browsers… or pick whatever you see fair).
Instead they want a more free market. In fact, this might still hurt Mozilla, since the ruling is saying that a different deal needs to be struck that’s non-exclusive and in different terms. It’s perfectly possible that this still results in less money being offered to Mozilla, depending on the details… or that it might be more beneficial to, say, Opera, since it’s likely they were being paid less than Mozilla.
Also, on top of “non-exclusive” it also says “revenue-sharing”, implying that the payment would be done based on how many people choose Google, and I expect the percentage of Firefox users that keep Google might be lower than other browsers. The previous exclusive deal (that, as I understand it, got Google to pay Mozilla a fixed fee to be the default) might have actually been better to keep if the judges wanted to ensure Mozilla Corporation’s pockets are safe.
I am a Firefox user but I see a different reality.
Nearly 40% of Mozilla’s budget goes to management and administration costs. It is unclear how much actually goes into improving Firefox vs how much goes into surfing over whatever new trend eg. AI, VPN, VR, …
If Firefox is killed it is 100% the fault of Mozilla, not Google.
How it spends has nothing to do with pulling from google would cause it to collapse removing the only competition chrome really has. Pretty simple.
On the other hand, there will never be another way if Mozilla doesn’t need the other way.
Cant prove that and attempting via a legal ruling isnt a sound idea repurcussions are too immediate