Personally I think of kobo as ‘I liked my Kindle but I just want a slightly more open ecosystem’. It’s still somewhat locked down, it’s just easier to load books from other stores and alter the reading experience on a kobo vs a Kindle.
Boox on the other hand is effectively an android tablet with a custom launcher and modified OS. You get all the good and bad that comes from a generic android device. It’s absolutely trivial to use the ereader app of your choice and it’s much easier to do things like read comics and stuff via your preferred app as well.
If you mostly stick to the stock reading experience and are just looking for ‘better than Kindle’ get a kobo. If you’re wanting full control over your reading experience and you’ve already got a preferred android ereader app, go with boox.










Also they throw enlarged salt shakers at cars, which are treated as if they now suddenly weigh more. So somehow making things bigger adds mass?